Microtransit is Expensive

Transit providers are under pressure to serve the most people with limited resources.

But transit today leaves providers stuck between two bad options:

Fixed Route (Bus, Rail)

Fixed Routes
No first/last mile
Inexpensive ($)

Microtransit

Microtransit
On-demand
Very expensive ($$$$)

Modal changes that:

Multimodal

Multimodal
On-demand
Affordable ($$)

Multimodal uses shuttles only for the first and last mile, connecting riders to high-capacity, cost-efficient buses for the majority of their trip.

Multimodal isn't new, but our optimization is.

Request a Demo → See the Numbers →

Our Story: 8 Years of Research with Transit Agencies

Modal was born from 8 years of cutting-edge research at Georgia Tech and the University of Michigan to solve a single problem: how to make on-demand transit affordable for transit agencies. Together with agency experts, our researchers developed the algorithms and optimization techniques that power modern on-demand transit.


This wasn't just conceptual - across $5M in pilots, we worked side-by-side with transit professionals to learn, improve, and test our technology in real communities. These partnerships inspired us to found Modal, to bring affordable on-demand to every city.

Team

Case Studies

66%
average ridership growth each month

See how MARTA did it →
3 min
average wait time

See how Michigan did it →
XYZ
Savannah stat

See how CAT did it →
View Case Studies →

Use Cases

Affordable On-Demand

3-5x lower cost per rider than Microtransit

Paratransit & Comingling

ADA-compliant demand response operations

Expand Service Area

Serve areas where bus service isn't feasible

Reduce Fixed Route Cannibalization

Riders use fixed routes when possible

Increase Ridership

Convenient transit attracts more riders

Boost Fixed Routes

Shuttles funnel riders to core bus and rail

Improve Equity

Serve riders with limited access to transit

For Organizations

Universitites, hospitals, corporations, and more

See the Research→

Powerful Features for Modern Transit

Everything you need to run efficient, rider-friendly on-demand transit operations at scale.

Intelligent Routing Engine

Our AI-powered routing system optimizes every trip in real-time, reducing costs while improving service quality.

  • Dynamic route optimization
  • Multi-modal integration
  • Real-time traffic adaptation
  • Predictive demand modeling
🗺️

Dispatch & Fleet Management

Manage your entire fleet from a single dashboard with real-time visibility and control.

  • Live vehicle tracking
  • Driver communication
  • Automated scheduling
  • Performance analytics
🚐

Rider Experience

Delightful mobile apps that make booking, tracking, and paying for rides effortless.

  • One-tap booking
  • Real-time tracking
  • Flexible payment options
  • Trip history & receipts
📲

Analytics & Insights

Make data-driven decisions with comprehensive analytics and reporting tools.

  • Real-time dashboards
  • Custom reports
  • Performance metrics
  • Predictive analytics
📈

Case Studies

See how transit agencies are transforming their operations with Modal

Atlanta, GA - MARTA

66%
Average month over month ridership increase
10x
MARTA increased their on-demand pilot budget after working with us
7min
Average wait time (Uber is 15)
35%→71%
Riders "very satisfied" with service

MARTA partnered with Modal to launch an innovative on-demand transit pilot serving key corridors in metro Atlanta. Our platform's superior routing algorithms and seamless rider experience helped MARTA achieve remarkable results, leading to a 10x budget increase for expansion. The service now provides fast, reliable transit connections with wait times significantly better than traditional ride-sharing options.

Ann Arbor, MI – University of Michigan

400+
Daily ridership
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The University of Michigan deployed Modal's platform to provide flexible, on-demand transportation for students, faculty, and staff across campus and surrounding areas. The service quickly gained adoption with over 400 daily riders, demonstrating the strong demand for intelligent, responsive transit solutions in university environments.

Savannah, GA – Chatham Area Transit

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Chatham Area Transit (CAT) worked with Modal to enhance their service offerings with on-demand transit solutions. Our platform enabled CAT to provide more flexible, responsive service to the Savannah community while maintaining operational efficiency.

Wilson, NC – City of Wilson

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The City of Wilson switched from Via to Modal for their on-demand transit service. Our all-in-one platform approach, which provides consistent software and user experience across all components, was a key factor in their decision to make the switch.

Research-Driven Innovation

60%
Of our team have PhDs
55+
Published papers
$5M
In research deployments
8 years
Of R&D

Why Research

Transit agencies have been promised affordable on-demand solutions for a decade. Multimodal can offer a lower cost per rider compared to microtransit, but without the right optimization, multimodal doesn't work.

Multimodal optimization is fundamentally more complex than microtransit. You need to:

  • ...optimize not just for shuttles, but also fixed route like bus and rail
  • ...model and optimize transfer timing, walking links, and connection reliability
  • ...have dynamic rerouting that adapts to fixed route delays, traffic, and new ride requests
  • ...avoid, but account for, missed transfers and cascading delays
  • ...do all this at city scale, in real time, in a fraction of a second

The optimization behind multimodal is what actually unlocks 3-5x lower cost per rider.

Why Modal is Different

Hard problems take time - while competitors were still focused on microtransit, we've spent the last eight years building the optimization required for true multimodal operations.

Competitors now offer basic multimodal features (request a ride, route to a stop), but this doesn't generate meaningful cost savings. Without deep optimization, multimodal behaves like microtransit with extra steps: high operating cost, low reliability, and inconsistent transfers.

If you're considering a multimodal solution, here's what you should ask vendors (and us):

  1. What evidence do you have that your multimodal leads to 3-5x lower cost per rider?
  2. What recent peer-reviewed research supports your multimodal routing engine?
  3. What does your multimodal do that others don't?

What this Means for Transit Providers

  • You get a product built by people advancing the field - not catching up to it
  • You get unparalleled efficiency from optimization that's the best in the industry
  • You get on-demand that delivers with lower cost and better performance than microtransit
Schedule a Free Consult with Our Experts

Simple, Transparent Pricing

Choose the plan that fits your agency's needs

Starter

$0/month

Perfect for small agencies getting started

  • Up to 5 vehicles
  • 5,000 trips/month
  • Basic routing
  • Mobile apps
  • Email support
Get Started

Professional

$0/month

For growing transit operations

  • Up to 25 vehicles
  • 25,000 trips/month
  • Advanced AI routing
  • Custom branding
  • Analytics dashboard
  • Priority support
Get Started

Enterprise

Custom

For large-scale operations

  • Unlimited vehicles
  • Unlimited trips
  • Custom integrations
  • Dedicated support
  • SLA guarantee
  • On-premise option
Contact Sales

Why Choose Modal?

How we stand out from the rest.

Multimodal, not Microtransit

Microtransit is, well, micro. While microtransit focuses on direct on-demand service in small areas, it falls apart (and gets really expensive) at scale.

On the other hand, while fixed route transit is cheaper and highly efficient, it's nowhere near as convenient. You have to get to and from the fixed routes yourself - which is a major barrier to use.

Multimodal combines the best of on-demand flexibility with fixed route efficiency by integrating on-demand transit and fixed route transit (buses, rail, and more) into the same network.

Multimodal

Multimodal

On-demand vehicles service the first

Microtransit

Microtransit

Direct shuttle trips

Multimodal transportation integrates multiple forms of transit—buses, trains, ride-sharing, bikes, and more—into a seamless network. Unlike microtransit, which focuses solely on small-vehicle on-demand service, multimodal solutions provide riders with comprehensive journey planning that combines the best of fixed route reliability with on-demand flexibility. This approach maximizes coverage, minimizes costs, and provides riders with more options to get where they need to go.

See the Research →

🧮 Superior Optimization (No, Really)

As a research spinout from Georgia Tech, University of Michigan, and the NSF AI4OPT Institute, our optimization algorithms are peer-reviewed and published in top academic journals. We're not just claiming to be better—our competitors cite our research in their own papers. Our routing engine is built on years of academic research and validated through real-world deployments, giving you provably superior performance.

See How Spare Cites Our Research →

🔧 All in One

Unlike competitors who piece together separate products, Modal offers everything as a single, integrated platform. This means consistent software updates, unified user experience, and no integration headaches. Your riders, drivers, and dispatchers all work within a cohesive ecosystem designed to work together seamlessly. This integration isn't just convenient—it fundamentally improves service quality and operational efficiency.

Learn Why Wilson, NC Switched from Via →

🎓 World-Class Talent

We directly recruit from top research labs at Georgia Tech, University of Michigan, and the NSF AI Institute. Our team is small, specialized, and high-performance—many of us have worked together for years in academic research before founding Modal. 60% of our team holds PhDs in optimization, computer science, and transportation engineering. When you work with Modal, you're getting world-class expertise applied to your transit challenges.

Schedule a Free Consult with Our Experts

Ready to Learn More About Modal?

Join agencies already using Modal

Schedule a Demo

About Modal

Our Story: 8 Years of Research with Transit Agencies

Modal was born from 8 years of cutting-edge research at Georgia Tech and the University of Michigan to solve a single problem: how to make on-demand transit affordable for transit agencies. Together with agency experts, our researchers developed the algorithms and optimization techniques that power modern on-demand transit.


This wasn't just conceptual - across $5M in pilots, we worked side-by-side with transit professionals to learn, improve, and test our technology in real communities. These partnerships inspired us to found Modal, to bring affordable on-demand to every city.

Team

Our Values

🌍 Sustainability

We're committed to reducing carbon emissions and promoting environmentally friendly transportation solutions.

♿ Accessibility

Public transit should be available to everyone. We build with accessibility at the core of everything we do.

🔬 Innovation

We continuously push the boundaries of what's possible in transit technology.

🤝 Community

We believe in the power of public transit to strengthen communities and improve quality of life.

Join Our Team

We're looking for highly motivated people who share our passion for transforming public transit.

View Open Positions

Join Our Team

Join our community of builders passionate about using technology to improve mobility. We especially value those conducting interesting research or bringing unique perspectives to transportation challenges.

Who We're Looking For

Engineering Roles: We're looking for highly motivated individuals with deep expertise in optimization, machine learning, transportation, or related fields. If you're conducting transformative mobility research or have hands-on experience scaling transportation systems, we want to hear from you.


Customer-Facing Roles: We're seeking professionals with strong soft skills and experience working with transit agencies or a track record in B2G sales. Candidates with prior experience at Via, Spare, RideCo, or similar companies are especially encouraged to apply.

Open Positions

No open positions at this time

Don't See a Perfect Fit?

Even if we're not actively hiring for your role, we'd love to hear from you. Leave your resume and cover letter below, and we'll consider you when positions open up.

Send Us Your Resume

Talk with Us

Want to learn more about Modal? Get in touch with our team.

Privacy Policy

Last Updated: October 27, 2025

1. Information We Collect

Modal Mobility Corp ("Modal," "we," "us," or "our") collects information that you provide directly to us, including when you create an account, use our services, or communicate with us. This may include your name, email address, phone number, payment information, and location data.

2. How We Use Your Information

We use the information we collect to:

3. Information Sharing

We do not sell your personal information. If you are a rider, we may share your information with:

If you are a transit provider, we may share your information with:

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

5. Your Rights

You have the right to access, correct, or delete your personal information. You may also object to or restrict certain processing of your data. To exercise these rights, please contact us at privacy@ridemodal.com.

6. Cookies and Tracking

We use cookies and similar tracking technologies to collect information about your browsing activities and to provide personalized content and advertising.

7. Children's Privacy

Our services are not directed to unaccompanied minors under 13, and we do not knowingly collect personal information from unaccompanied minors under 13.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

9. Contact Us

If you have questions about this privacy policy, please contact us at:

Modal Mobility Corp
Email: legal@ridemodal.com
Phone: +1 (404) 981-2354
Address: 75 5th St NW, Atlanta, GA 30332

Terms of Service

Last Updated: October 27, 2025

1. Acceptance of Terms

By accessing or using Modal's services, you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree with any of these terms, you are prohibited from using our services.

2. Description of Service

Modal provides a mobility platform for transit agencies, including routing optimization, dispatch management, rider applications, and related services. We reserve the right to modify or discontinue any aspect of our services at any time.

3. User Accounts

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must notify us immediately of any unauthorized use of your account.

4. Acceptable Use

You agree not to:

5. Intellectual Property

All content, features, and functionality of our services are owned by Modal Mobility Corp and are protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, or create derivative works without our express written permission.

6. Payment Terms

If you purchase services from Modal, you agree to pay all fees according to the pricing and payment terms presented to you. All fees are non-refundable unless otherwise stated.

7. Limitation of Liability

To the maximum extent permitted by law, Modal shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly.

8. Indemnification

You agree to indemnify and hold harmless Modal and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses arising out of your use of our services or violation of these terms.

9. Termination

We reserve the right to terminate or suspend your account and access to our services at our sole discretion, without notice, for conduct that we believe violates these Terms of Service or is harmful to other users, us, or third parties, or for any other reason.

10. Governing Law

These Terms of Service shall be governed by and construed in accordance with the laws of the State of Georgia, without regard to its conflict of law provisions.

11. Changes to Terms

We reserve the right to modify these terms at any time. We will notify users of any material changes by posting the new Terms of Service on this page and updating the "Last Updated" date.

12. Contact Information

For questions about these Terms of Service, please contact us at:

Modal Mobility Corp
Email: legal@ridemodal.com
Phone: +1 (404) 981-2354
Address: 75 5th St NW, Atlanta, GA 30332

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