About Modal

Modal's software enables transit agencies to offer on-demand transit at a 3-5x lower cost per rider than microtransit. We achieve this through our multimodal concept and industry-leading (yes, really) optimization. Our mission is to create on-demand that works for your community.

Our Values

🚌 Agencies First

Transit providers are our sole focus. Every feature, every optimization model, every deployment decision is built to achieve the goals of our agency partners.

Modal co-founder Pascal Van Hentenryck speaks at a launch event for MARTA Reach, a $1.2M pilot with MARTA

We’ve worked directly with agencies for nearly a decade. From small towns to suburbs to major metros, these partnerships shaped our operating philosophy and product: cost-effective, scalable, reliable on-demand transit.

You deserve a partner that shows up every day, every hour, for every rider. We run true 24/7 support, with an engineer on-call to deploy fixes in real time, not two weeks from now.

🏆 Technical Excellence

Modal is a research spinout, and we take innovation seriously. Our optimization is the result of over 50 publications and eight years of research at Georgia Tech, the University of Michigan, and a leading national AI Institute.

But the real advantage is that we never stopped innovating. Through our research licenses, we get direct access to new algorithms and optimization breakthroughs as they're developed - not years later like our competitors do.

Researchers at AI4OPT, a national artificial intelligence institute, assess performance of an on-demand zone

Agencies that go with Modal get features tested in a controlled research sandbox before they ever reach a rider: something nobody else offers.